AMP stands for Audience, Messaging, and Platforms.
AKA the foundation of every successful brand. The brief before the brief. And we’ve built dozens of them.
If you sign up for an AMP, here’s what you get:
Audience Strategy, expanding on your core and growth audiences. We identify these based on category and product data (plus our own marketing hunches) to show you who to go after now, and down the road.
Messaging Strategy, which defines what we say and how we say it. You may think you need to communicate 10 RTBs in every marketing message. Please don’t. We’ll tell you which ones to focus on to make sure your message matters. We’ll even throw in a soft campaign to ensure your brand is memorable and emotionally resonant.
Platforms and Roadmap, showing how all of this comes to life, taking on a full-funnel approach. Based on our audience and messaging, we’ll tell you where you should show up to make the most impact throughout the year, in the form of a clear and actionable marketing roadmap.
Just a few brands we’ve AMP’d…
How does this come to life?
We meet with you for an hour to learn about your brand’s goals and background.
We’re off to the races! We collaborate between our strategy, insights, and creative teams to create an actionable masterpiece.
We’ll have a fully-formed AMP to you in roughly 6-8 weeks.
You have 2 rounds of revisions or feedback throughout the process.
For brands tired of doing a lot while saying nothing.
Interested in executing what’s outlined in your AMP? We can do that, too.
Contact Us
Interested in getting AMP’d? Get in touch with us.
